Read how the regional government of Upper Austria and OÖ Energiesparverband move closer to making full use of rooftop PV potential and becoming a leader region in PV energy with the development of a largescale solar awareness campaign.
Illustration : ESV
In its new PV strategy, the region of Upper Austria set itself the goal of achieving 200,000 rooftop PV systems by 2030, thereby increasing solar capacity tenfold! To drive this ambition, the regional government and OÖ Energiesparverband (ESV) launched a largescale solar campaign “Solar.Sonnenklar”.
There are already 35,000 PV systems in Upper Austria. Together, they supply 15% of the annual residential electricity demand and save annually 100,000 tonnes of CO2. Also, already 85% of new single-family houses are built with a PV system. Despite these positive developments, there are still way too many empty roofs!
The campaign “Solar.Sonnenklar” targets buildings in all sectors and reaches out to a range of stakeholder groups. Key messages are:
A first activity of the campaign was a competition to find the region’s «Solar Champions». Individuals, companies, municipalities and organisations were invited to submit their PV projects and share why they are proud of solar energy. There was great response – over 300 submissions were received! These are some of Solar Champions:
With this new PV strategy and campaign – combined with the development of renewable energy communities – Upper Austria and the ESV aim to make full use of rooftop PV potential and become a leader region in PV energy.
This best practice is issued from our publication Sustainable Regions in Action 2022. Read it now to discover many more best practices from FEDARENE members as well as an overview of our activities.